Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.

2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.

On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.

According to the latest figures released from comScore, more video ads were delivered to U.S. online video viewers in November compared to October. Online video ads are also reaching a bigger portion of the total U.S. population.

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The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the…

Within the last several months the Federal Trade Commission (“FTC”) has stepped up enforcement against lead generators and related marketers and advertisers.

Lead generation is a process that places marketers in a field filled with legal snares ready to bite.

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