Pixel Tracking and Troubleshooting
Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.
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Gatorade Names New CMO
Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo
MEDIAWHIZ ACQUIRES LEADROI
For those of you who haven't heard the news, MediaWhiz acquired LeadROI Lead Management System in April.
LinkShare Appoints Co-Presidents
LinkShare, a leading pay-per-action marketing network, announced that beginning today the company will be lead by Jonathan Levine, Chief Technology Officer of LinkShare, and Yasuhisa Iida ("Yaz" ), Executive Officer of Rakuten. They will serve as co-presidents.
Adknowledge Launches Social Advertising Network in UK Office
Adknowledge announced today that it has launched its social advertising network in the UK.
Unique Leads.com, Inc. to Sponsor the Web’s First Reality Show
Unique Leads.com, Inc. is sponsoring the web’s first affiliate marketing reality show called Top Affiliate Challenge.
Monetizing Lead Generation Exit Traffic
If you're capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you're already getting.
ABC.com Edges Out NBC.com, CBS.com
During the 2007-08 broadcast television season, ABC.com attracted the most visits in the U.S., barely beating NBC.com, according to Hitwise.
Google Leads Search in U.K.
According to the latest figures released by comScore qSearch 2.0, Google leads the U.K. search market by a wide margin. The list includes the likes of eBay, Facebook, Bebo, and Amazon
Online Banking Users: Older, Richer
Ever wonder what the typical online banking user looks like? If you envision an older female with an income in the six-digit range, then you've pretty much hit the mark.
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