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Billion Dollar Email Submits
The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren’t famous. They do have lots of money, but their wealth has nothing to do with what makes them…
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Buy or Sell
For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional…
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Engagement with Brands via Online Engagement with Brands via Online
The latest quarter research report from Brightcove and TubeMogul shows that brands saw a “massive” jump in engagement in the fourth quarter of 2010 from the previous quarter, suggesting that “brands are improving the quality of their content and connecting with receptive audiences.”
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Mobile Rich Media Ads Continue Strong Growth, Led by iOS
According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company’s recent figures also show fragmentation for Android devices.
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More Than 1,000 Products Advertised via Mobile Content at the End of 2010
A wealth of information about the mobile realm was recently unveiled by comScore in its “2010 Mobile Year in Review” report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.
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Agencies
Spring is in the Air: Time to Plan a Street Stenciling Promotion
As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Google Continues to Lead Search Market, but Bing Continues to Lead in ‘Success’
“Success” in the search market can apparently come in different forms. While Google continues to dominate in terms of overall search share, Bing continues to lead the pack in terms of “success rate.”
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iPhone App Users Are Worth More Than Android App Users
There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.
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