At a high level, many in those in the performance marketing space fall under the general umbrella that is affiliate marketing, i.e. acting as commissioned agents promoting a third-party product. But, are those in…

Neverblue, a premier global lead generation network, announced today that it has signed an exclusive agreement with Bidz.com (NASDAQ: BIDZ), the leading online jewelry retailer.

The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

Change. Its been a big buzz word over the last year and many people have mixed emotions over it. Whether you’re an advocate for change or you wish things would just stay the way they are, one things for sure…the world is changing.

March, a month that New Yorkers say enters like a lion and leaves like a lamb, entered like a full den of lions who hadn’t eaten in days. Judging by the recent stock market rally, where had you bet on the index as a…

“Craigslist” topped “myspace” as the top search term in the U.S. for the first time in three years earlier this month, according to a blog post by Heather Dougherty, director of research at Hitwise.

According to the most recent figures released by comScore Media Metrix, Hulu saw its online U.S. audience surge in February, thanks to its well-received Super Bowl advertisement. Meanwhile, tax season lifted traffic to tax-related Web sites.

It is a problem old as time in the performance marketing sector, one that shows itself much more clearly and painfully in the world of online lead generation. The challenge to produce high quality with high volume. Ask…

Microsoft’s Internet Explorer has seen its market share steadily eroding as Mozilla’s Firefox Web browser has seen its popularity continue to grow.