New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.

According to a report from the Search Engine Marketing Professional Organization (SEMPO) based on research conducted by Radar Research, the vast majority of search engine marketing dollars were spent on paid placement in 2008.

The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students

March, a month that New Yorkers say enters like a lion and leaves like a lamb, entered like a full den of lions who hadn’t eaten in days. Judging by the recent stock market rally, where had you bet on the index as a…

“Craigslist” topped “myspace” as the top search term in the U.S. for the first time in three years earlier this month, according to a blog post by Heather Dougherty, director of research at Hitwise.

According to the most recent figures released by comScore Media Metrix, Hulu saw its online U.S. audience surge in February, thanks to its well-received Super Bowl advertisement. Meanwhile, tax season lifted traffic to tax-related Web sites.

It is a problem old as time in the performance marketing sector, one that shows itself much more clearly and painfully in the world of online lead generation. The challenge to produce high quality with high volume. Ask…

Microsoft’s Internet Explorer has seen its market share steadily eroding as Mozilla’s Firefox Web browser has seen its popularity continue to grow.

While social media marketing is still considered more of an emerging area, various surveys reveal that marketers are pushing more of their budgets into this channel.