Headlines from the industry.
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Last week we talked about an issue facing the more traditional side of affiliate marketing, one that has already had incredibly serious implications for the affiliate marketing space and could have equally monumental implications for the broader…

Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

The Lynx brand, known as Axe in the U.S., got a whole lot of attention from commuters last month at the London Victoria Train Station when an ad on the floor asked people to

AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks.

Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.

Econsultancy and Adestra recently partnered to unveil the “Email Marketing Industry Census 2011,” which contains a wealth of information examining the state of the industry in 2011.

While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to…

As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the…

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page