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The Return of Click Arbitrage… Sort of

Two weeks ago we did a series about the two face of quality score, with the focus being two of the seemingly motivating factors behind Google's now infamous metric. The first is strategic and long term - building a...

T-Mobile Signs on to Nokia’s Spike Lee Social Film

T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.

American Apparel Tops Retailers in Terms of Advertising

Figures released by the comScore Ad Metrix service show that American Apparel, LLC displayed 483.4 million ads during the month of April in the U.S., making it the top apparel retailer in terms of total display ad views.

Where does my company go from here? Part 2 of 4

It is time to run your business as a business rather than a hobby. You are making money, and have the merchants who trust you and are giving you the payouts that you deserve for traffic you send to them.

Quiz Show The Return – Part 1

Almost two years ago, an exploration of coffee led us to a unique lead generation site, although at the time, its revenue model and link to the lead generation world looked much less clear than they do today. The site...

Quiz Show The Return – Part 2

Online quizzes have existed since practically the dawn of the Internet, if not since the big bang then at least since the initial proliferation of sites, certainly by HTML 2.0. In other words, they are old, and they span the...