Articles by

Free Flight

September 1, 2008 | 

TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

TESTING: The Golden Formula for True SUCCESS

August 28, 2008 | 

How many people or companies do you know that get it right the very first time?

Competing with the Big Dogs in Social Media Buying

August 28, 2008 | 

The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.

Newegg Bites Thumb at NY

August 28, 2008 | 

Late last week, word got out that Newegg, an online computer hardware and software retailer, was going to stop charging residents of the state of New York sales tax on their purchases.

Spam Success Rate: 29%

August 28, 2008 | 

What€™s the biggest problem with spam? It€™s not that people get away with it and profit from it; it€™s that an ungodly number of recipients actually open them up and act on the offers they see in those spam messages.

Google Gains, Dominates Another Month

August 28, 2008 | 

No matter who you ask, Google dominated the U.S. search market in July. According to comScore qSearch, Google Sites handled 61.9% of all queries during July, a 0.4-point increase from June€™s 61.5% share.

Google + Verizon = Reconciliation?

August 28, 2008 | 

Google and Verizon have been enemies in recent times, as Google lobbied to break the iron grip that wireless carriers have on the access third parties can have to their subscribers.

Three affiliates to win incentive trip to Hong Kong for the Rugby Sevens

August 28, 2008 | 

For three high performing affiliates, next March will be spent enjoying the fun and excitement that has made the IRB Hong Kong Rugby sevens the premier rugby tournament and social event in the world.

Bridging Interests

August 28, 2008 | 

In almost every instance, changes to Google's quality score mean the company makes more money. As we discuss in our piece on the topic, this holds true in the most recent change from static to real-time quality...

Where does my company go from here? Part 4 of 4

August 21, 2008 | 

Running on the correct platform