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  • Budgets Rapidly Increase for Online Video

    According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

  • Affiliate Marketing in the Post-PC Era

    Research firm IDC is forecasting the global smartphone market to grow 49.2 percent, and according to Nielsen, we should see more smartphones in the U.S. market than feature phones by the end of this year. Those figures coupled with the phenomenal growth of the tablet market clearly demonstrate that we’re…

  • YODLE LAUNCHES FRANCHISE SEARCH ENGINE OPTIMIZATION

    Meineke signs on as first Yodle FranchiseSEO client

    New York, NY — “May 9, 2011 “Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO.

  • interclick Announces Q1 Results Revenue Increases 67% Year-Over-Year

    EBITDA Grows 158% on Higher Gross Margins and Operating Income

    NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.

  • CPA Network. No. CPC!

    Performance marketing has always been about that, performance, which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of…

  • Daily Deal Businesses’ Secret Weapon – Merchant Acquisition Metrics

    When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that – the media spend. Customer acquisition comes in two parts, though – the end user and the…

  • MARC PORCELLI IS NAMED GENERAL MANAGER OF MUNDO MEDIA

    Toronto – April 21, 2011 “MUNDO Media today announced that ad network veteran Marc Porcelli has joined as its new General Manager. Porcelli’s years of experience as a publisher and affiliate will take the firm to the next level. MUNDO Media is a performance-based…

  • The Average Consumer Will Spent $140.73 on Mother’s Day Gifts in 2011

    Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.

  • Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010

    Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.

  • Mobile Marketing: $56.5 Billion by 2015

    According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.