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The Edu Conundrum
If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…
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The Man. The Myth. The Willms.
Not long ago we covered the not unexpected but still unpleasant litigation taking place against several in the performance marketing world for their role in facilitating continuity offers, primarily in the health arena, in a manner that the FTC has deemed unacceptable. On that list was one of the largest affiliates. It…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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There’s More to an Affiliate Network than the Payout
When choosing an affiliate network, most novice internet marketers only look at the gross payout for the products they will be promoting. This is a mistake. In order to find success in your online business venture, there are many factors to consider. While payout is important, it is not the end…
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Extreme Arbitraging?
If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t…
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Ringtones Redux?
The words “AdWords policy changes” generally cause any marketers’ anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team’s employment of the adage, “Experience is the hardest teacher. It gives the tests…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Social Media Demographics: Facebook, LinkedIn, Twitter and MySpace
Advertising Age recently unveiled some helpful and interesting social media demographics “based on actual user profiles, not just Web traffic.” They even made a nifty infographic including all the data.
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More Mobile Ad Requests Made Through Browsers Than Apps
According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.
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North American Mobile Ad Market up 17% in April
According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.
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