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  • Google Loses, Yahoo and Microsoft Gain in April Search Rankings

    The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.

  • Mobile Social Networking, Banking and Navigation See Strong Growth in 2011

    A white paper from TNS Mobile Life offers a glimpse into the mobile services that are set to see strong growth in 2011.

  • Android: More Than Half of All Smartphone Ad Impressions

    The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.

  • 23% of Social Media Messages Include Links to Content

    A recent study from Nielsen and AOL found that more than half of people’s time is spent with published content, while nearly a quarter is spent with social media. “This prompted the question: How much of a user’s communications also involve content?”

  • Budgets Rapidly Increase for Online Video

    According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.

  • Affiliate Marketing in the Post-PC Era

    Research firm IDC is forecasting the global smartphone market to grow 49.2 percent, and according to Nielsen, we should see more smartphones in the U.S. market than feature phones by the end of this year. Those figures coupled with the phenomenal growth of the tablet market clearly demonstrate that we’re…

  • YODLE LAUNCHES FRANCHISE SEARCH ENGINE OPTIMIZATION

    Meineke signs on as first Yodle FranchiseSEO client

    New York, NY — “May 9, 2011 “Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO.

  • interclick Announces Q1 Results Revenue Increases 67% Year-Over-Year

    EBITDA Grows 158% on Higher Gross Margins and Operating Income

    NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.

  • Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold

    MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

    New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

  • Portability and Flexibility

    More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one…