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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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10 Questions with Wicks Walker
Editor: Wicks, we saw the news of your debt financing deal. We thought it would be a good chance to catch-up with you and hear more about what the company has been up to.
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What Does “Direct” Mean?
Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network…
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Logical Media Announces Milestone Achievements; Solidifies Presence as Leader in Online Family-Friendly Brand Name Marketing
Founder of coupon and free samples-style web sites now provides network of advertisers with access to more than 50 billion impressions yearly
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InfiniteTraffic acquires the ConglomerateNetwork.com
InfiniteTraffic has acquired the ConglomerateNetwork.com and will be now taking over and managing all their publishers accounts. This is all part of our strategy to increase our growth, reach, and offer potential ..
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New OfferedApp Website Provides Consumers With Popular Paid Mobile Applications for Free
OfferedApp.com today announced it has launched a new Internet-based mobile app distribution channel that provides a revolutionary way for consumers to download paid applications for free.
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New Verticals – The Lead Gen Chicken and Egg
It’s not as though we don’t spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so…
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The Auto Insurance Lead Crisis Part 2
Last week, we talked about a growing issue within the auto insurance lead generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly. A group of…
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Mobile Ads Need to Work on Building Trust
According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.
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Groupon and LivingSocial Attract Different Consumers, Display Advertisers
Daily-deal sites are all the rage, and the wave is being led by Groupon and LivingSocial. They’re clearly ahead of the pack but what makes them different? According to comScore, each site attracts different sets of consumers and display advertisers.
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