Doritos Offers $1 Million for Homemade Super Bowl Ad
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort
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Economic Ebola – Part 1
Last week, in "People versus Partners," we opened by saying, "In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great...
Economic Ebola – Part 2
The Bear Stearns collapse took place in mid-March of this year, but as touched upon in Part 1, signs of its perilous fall, from almost $30 per share to its purchase price two days later at $2 per share, began clearly in...
Theorem Inc. Announces UK Expansion
Opens new London office; Hires UK Business Development Manager
Publishers Clearing House (PCH) Protects Consumers and Advertisers with LashBack’s DataSource Validator
PCH Leads Collaborative Online Effort to Defend Against Recent Fraudulent Data Attacks on Opt-In Websites
New Campaign Visualization Technology From Syntryx Executive Solutions
Search Marketers Can Save up to 75% of Their PPC Budgets and Boost Results Across Additional Advertising Channels (Link Building/SEO, 2nd Tier PPC, CPM, CPA, and Email) Using Syntryx Global Marketing Intelligence Solutions
The Coming eRevolution in Online Marketing
Change is something we all seek to better understand. In the marketplace, thousands of minute innovations occur daily.
TV Looks Shaky
According to the Television Bureau of Advertising (TVB), total spot television advertising revenue to drop off between 2-5% in 2009 from 2008 figures. Online ad revenues for local TV stations, however, are expected to increase 25-35%.
Google Chrome Was More Popular Back Then
Now that much of the dust has settled, it seems that Google Chrome’s initial charm has worn off a bit.
Google Challenged by Baidu In Asia
It’s no secret that Google is the undisputed king of search in the states, as well as in many other markets worldwide.
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