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  • Increased Email Volume Pushes Down Email Open Rates

    MailerMailer’s latest “Email Marketing Metrics Report” analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails…

  • Lessons in Scale from AGT

    On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…

  • Got Your Mind on Your Money and Your Product on Your Mind

    Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • FTC Issues Mortgage Acts and Practices – Advertising Final Rule

    On Tuesday, July 19, 2011, the Federal Trade Commission (“FTC”) issued the Mortgage Acts and Practices (“MAP”) – Advertising Final Rule (the “Final Rule”), which bans deceptive claims and practices that may occur with regard to mortgage advertising or other types of commercial communications.

  • Revenue Versus Profit – Why Staying in Business Is Even Harder

    Slim margins, fast payouts, and very slow payments are some of the biggest issues facing the sustainability of most networks. Add that to the challenges finding good sustainable traffic, and good sustainable offers, and the result is a business with a lot of…

  • Revenue Versus Profit – Why Running A CPA Network Is Hard

    Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network…

  • Tablets Replacing Computers for Email, Internet Browsing and Watching Videos

    According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

  • 72% of Marketers to Increase Mobile Advertising Budgets

    A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.

  • Search Landscape Remains Steady in June; Google Continues to Dominate Mobile Search

    The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.