Articles by

Walmart Pumps Up Volume for AC/DC Release

Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years

One Shot at A First Impression

There is a saying that nothing in life is guaranteed, which is probably true, but that doesn't make some things very likely. In our space, one such likelihood is your going to a conference at some point in time. If you work...

Offers that Make the Web Go ‘Round

In thinking about our topic from last week, the Ringtone Ecosystem, it brings up an interesting point with the ringtone space, that mobile subscription marketing isn't mobile marketing. The multibillion dollar...

Escapism and Todays Economy

Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones -- the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks.

Firefox Preps Fennec

Mozilla’s successful Firefox Web browser is making significant headway into the mobile arena with its impending release of a very alpha version of its "Fennec" browser

Platform-A Tops Yahoo, Google

Recent figures released by comScore indicate that AOL’s Platform-A advertising network retained its top spot on the list of the top 50 ad networks in the U.S. by unique visitor in August.

Fear Decreases Illegal Downloading in the UK

In what might be seen as a sign of encouragement to those concerned with the issue in the U.S., illegal downloads have declined in the U.K. because of fears that connections to the Internet might be cut off.

Find Your Customers and WebYES! Merge

One of the driving forces behind this merger is to combine Find Your Customers' customer centric business model with WebYES!'s industry leading optimization techniques to create the very best performing offers for our publishers for years to come.