According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.

The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.

If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…

A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New…

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Choice-based video advertising campaigns generated nearly 600 million views in the second quarter of 2011, according to Visible Measures. T-Mobile and Dirt Devil were among the companies to boast successful campaigns during the quarter.

According to Nielsen, games are the most popular mobile app category. Games are also the category of apps that app downloaders are most willing to pay for.

The second quarter of 2011 saw advertisers boost spend and click-through rates (CTR), according to a new white paper from Marin Software. During this time period, Google improved its efficiencies and Yahoo/Bing saw increased spending.

According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.