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Even the Rich Are Watching Their Spending

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According to recent surveys released by Unity Marketing and Ipsos Mendelsohn, affluent households are spending less of their money on luxuries and are choosing instead to focus on improving their homes.

Employees Like Social Networks and Personal E-mail

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A survey released on Monday by 8e6 Technologies, an Internet security company, showed that a majority of employees in the U.S. and the U.K. visit social networking sites at work and feel they should have full access to them.

Ad:Tech NYC Wrap Up – The Mega Article

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By now, most people have made it back "home" from ad:tech NYC, and are enjoying two of the most popular post-conference activities - sleep and organizing business cards. Despite the comfortable hotel beds. For many...

Google Walks Away from Yahoo! Search Deal

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Five months after announcing the planned deal and more than a month after it was scheduled to go into effect, Google says it will drop a proposed partnership with Yahoo to increase pay-per-click ad revenue.

American Express gives Away iPhones

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# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American

Crunch Time

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Come Election Day, one candidate will win all the marbles. And come Inauguration Day, he'll rake in all the chips. A campaign set to launch in late October

Simpson Mania

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7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,

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