-
Apple iOS Maintains Significant Lead in CTR; Google-Motorola Positions Android to Gain U.S. Real Estate
Jumptap’s MobileSTAT (Simple Targeting & Audience Trends) report for August shows that Apple’s iOS continues to hold its dominant lead in mobile operating system click-through rates (CTR).
-
65% of Online Adults Use Social Networking Sites and Most Like the Experience
A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms.
-
eMerchantPay Partners with cashU Expanding Its Presence Across the MENA Region
London, UNITED KINGDOM (Aug 31, 2011) — eMerchantPay, a leading European-based provider of online payment processing solutions to merchants worldwide, has partnered with cashU, the leading online payment gateway in the Middle East and North Africa, to expand its presence in the Middle East…
-
Clickbooth’s President Named Tampa Bay Business Journal’s “BusinessWoman of the Year” Receives Top Award in “Young” Category
Sarasota, FL (August 25, 2011) – With co-founders just barely into their 30’s and successfully operating and growing a multi-million dollar company, Sarasota-based online marketing giant, Clickbooth.com, is no stranger to great leadership. This point was emphasized again recently when Erin Cigich, Clickbooth’s President…
-
For Love or Money
Our industry has struggled with many things. The performance marketing and cpa network in particular continue to fight for legitimacy and prove that businesses in the space offer a long-term value proposition. The reason it struggles is because…
-
Facebook Doubles Down… Just Not in Deals
Facebook and news headlines go together like CPA Networks and claims of top offers or fast payouts; one just seems to come with the other. The question for Facebook is not that they were featured but what that feature focused on – IPO claims, user…
-
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
-
Paid Search Is Bigger Than Radio, Outdoor and Cinema Advertising
Using data from Efficient Frontier and MAGNAGLOBAL, KISSmetrics put together an insightful infographic titled “The Future of Paid Search: Google, Bing & Beyond.” Paid search is compared to other mainstream forms of advertising in the infographic, and Google and Bing are compared.
-
Facebook Is the No. 3 Video Property in the U.S. in July, Which Saw a Record- Breaking Number of Viewing Sessions
The latest data on the U.S. online video landscape from comScore are out and they reveal some interesting findings, including a brand-new list of the top YouTube partners. Facebook is now a top-three U.S. video property, while some niche YouTube partner sites show strong levels of engagement.
-
Mobile Apps: Average CTR ‘Substantially’ Higher Among Males
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone – along with a look at how usage of mobile apps differs between males and females. The infographic is titled: “Mobile Apps: The Battle of the Sexes.”
Author