Improving Deliverability
List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail...?”
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Top Searches of 2008: Ask, Yahoo, AOL
Ask.com, Yahoo! and AOL recently released various lists of top searches for 2008. Britney Spears, “Dictionary” and questions about how to get pregnant were popular.
The Lure of Transparency
Two weeks ago, we covered one of the more fundamental topics in the world of performance marketing - transparency. We didn't call it transparency then; instead, the article described one of the unsung heroes...
Google is Top Parent Company, EA Online is Stickiest Brand
The most recent figures released by Nielsen Online show that Google was the top parent company in October, while Electronic Arts Online was the stickiest brand.
Google Gains in October
Google had another good month in October, according to comScore and Hitwise. Though their figures are different, they are agreed upon Google’s continued display of growth and strength.
Black Friday Online Shoppers Slept in
According to figures released by comScore, online shoppers spent $534 million on “Black Friday,” the day after Thanksgiving. This reflected a 1 percent increase from last year’s $531 million figure.
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it's time
Is ROI the Best Measure?
When times are good and consumers are buying, marketers aren't necessarily pressured to measure success and evaluate ROI. After all, when products are
NFL Lets Fans Pick Two Super Ads
The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.
Doublemint, NBA Team Up to Fight Child Abuse
Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.
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