In writing our review of the current state and future potential of Facebook's self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers...
A recent article in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as...
Garfield the cat has entered the virtual world, lending his likeness and stuff to the flock of MiniEgo users.
The National Basketball Association and cable partner Turner Sports will broadcast TNT’s coverage of the NBA All-Star Saturday Night contests in a live 3D high-definition format in 80 digitally equipped theaters around the country.
Every few weeks, especially in the bout of more poor general economic news, an article comes out with even more dire news for the online advertising ecosystem, always taking the same shape. So and so has...
Mortgage marketers, long a staple of the Internet advertising landscape, have in the past year had a much more subdued presence online, especially display. As an inescapable piece of text link advertising on...
The old saying: “Don’t put all your eggs in one basket” may be a clich but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry.
Americans have always carried themselves with a particular dignity - one that sometimes errs on the side of arrogance.
Google recently released their list of the top 10 fastest growing search terms of 2008, compared to 2007.
TraceMonkey and Private Browsing. They sound dirty, don’t they?
