Author

  • A Lagging Indicator?

    Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…

  • The Average Shopper Will Spend $704.18 on Holiday Gifts and Merchandise This Year; More Shoppers Will Do Holiday Shopping Online

    According to the National Retail Federation’s (NRF) “2011 Holiday Consumer Intentions and Actions Survey”, conducted by BIGresearch, holiday shoppers in the U.S. plan to spend an average of $704.18 each on holiday gifts and seasonal merchandise this year, down slightly from last year’s mark.

  • Symbian and Apple iOS Have Highest Mobile CTR

    Jumptap’s latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).

  • 43% of Consumers Have Installed a Retailer’s App on Their Mobile Device

    A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.

  • Nearly 6.9 Billion Video Ads Were Viewed in the U.S. in September

    According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

  • Sell your Holiday Offers like a PR Pro

    Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Life in A Transparent World

    Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing…

  • The Groupon Forest Through the Trees

    Mixing way too many metaphors, we’re starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It’s not surprising, though, as once…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page