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Google Reaches 78 Percent of Americans

The most recent numbers released by comScore Media Metrix show that Google reaches 78 percent of Americans using the Internet and that online retail sites saw growth despite poor holiday sales.

LinkedIn Users Don’t Flirt

A recent study released by Pew Internet & American Life Project found that 35 percent of U.S. adults ages 18 and older used online social networks in 2008, compared to 65 percent of teenagers 12- to 17-years old.

Mars Snackfood Boost Sales with Instant-Win Game, Sweeps

Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.

Search Advertising Slowed in 2008

Though Internet advertising has been vulnerable to the overall economic decline, search advertising has become more desirable for marketers. Still, U.S. search advertising saw its annual spending increase slow down a bit from its 2007 growth.

Mortgage CPC Plummets

Efficient Frontier recently released its U.S. cost-per-click data for the month of December 2008.