Victoria, BC, November 9,2011: Neverblue, a premier global lead generation company, announced today that it has launched a new website and logo to better reflect the company’s current offerings and international reach. The new look encapsulates…

While Google’s Android mobile OS might continue to grow its market-leading share of the smartphone platform market, Apple’s iOS holds a mighty lead when it comes to mobile Web traffic.

The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.

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Auditude released its “Auditude Video Monetization” report, which looked into how content type, length of video stream, ad format and placement affect viewers’ response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.

Performics recently released its “Social Shopping Study: Participant Behaviors & Preferences on Social, Shopping and Deal Sites.: Contrary to popular belief, the study found that men more frequently take part in shopping activities via social networks, shopping sites and deal sites than women do. However…

In its 2011 Advertiser Intelligence Report titled “Digital Video Advertising: Removing Barriers Equals Greater Opportunities,” Casale Media shares the findings of research conducted by Advertiser Perceptions in October that got responses from more than 150 media buyers, managers and planners at…

Marin Software recently shared a white paper titled “The Online Marketer’s Guide for the Holidays: Ten Tips for a Successful 2011.” It aims to put the 2010 holiday season into perspective and offer best practices for the 2011 holiday season.

Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds…

A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a…