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People wandering Amsterdam's main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

If you received 45,000 spam messages in 2008, you’re an average unprotected user, according to Google, which drew its data from the Postini Message Security network.

Tight times call for drastic measures for online retailers. To many, this will mean cutting less necessary marketing tools and spending more on ones that are worthy of investment.

According to the most recent figures released by Nielsen Online, Google was the top parent company while Electronic Arts Online was the stickiest brand online in December 2008.

There are now more than 1 billion users in the worldwide Internet audience, according to comScore’s latest World Metrix report.

Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.

Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).

It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.

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