Let’s be honest. The DMConfidential.com site is really ugly. It’s so ugly it’s like a built-in suite of Yo’ Mama jokes, except ours are Yo’ Site jokes, like Yo Site so old even the Way Back Machine version looks newer. Yo site so old, it’s what you see is what you don’t get. Clearly, our jokes are…

This is without a doubt one of our favorite times of year. The end of the year is more than a date on a calendar. There is something truly experiential about it. This time of year simply feels unlike any other, the atmosphere tinged with optimism and a mixture of relief. It beckons for reflection, and for as fast as…

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…

Growth of Affiliate Marketing Industry Counters Recent Economic Downturn; ClickBank Revenue Paid to Online Entrepreneurs Doubled Between 2008-2011

Forrester Research Forecasts Affiliate Marketing Industry to Reach $4 Billion in Annual Revenues by 2014

A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices “integral” to their holiday shopping experience.

According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.

According to Kenshoo’s “2011 Online Retail Holiday Shopping Report – Early Edition,” consumers are buying more and are buying more at a time this holiday season. Also, holiday season search advertising budgets were up nearly 30 percent, while the paid-search average cost per click (CPC) was up…

Mobile advertisers’ top campaign goal was to sustain in-market presences, according to Millennial Media’s S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.

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For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…