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Incentive Promotion: Crossing the Chasm – Part 2

In the past we've written, probably more than any other publication, about various forms of incentivized marketing. It's an amazing business that has had more comebacks than John Elway, and despite the lickin', keeps on...

Mobile, Mobile, Mobile

A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.

Resurgence of Facebook Applications

It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.

Spam Landscape Shifts a Bit

Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.

Optimize your way to PPC success

If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your…

How does an Email Marketer cut through inbox clutter?

Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.

Twix Seeks Big Laughs in Video Contest

Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.

Internet Explorer Continues its Descent

According to recent figures from Net Applications, Microsoft's Internet Explorer continued its habit of losing market share, finishing January 2009 with a still-strong 67.55 percent. Meanwhile, Mozilla's Firefox, Apple's Safari and Google's Chrome all continued their uphill climb.