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Not As Bad as it Looks – Your Job Application
At times, it feels as though you can divide up the performance marketing world into a few groups. Those who are deliberately shady and those who are not. Those who receive deliberately shady traffic accidentally, and those who do not. Even the best and biggest businesses will receive some…
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The Week in Review
Headlines from the industry.
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Two-Thirds of Smartphone Owners Performed Shopping Activities on Their Phones in September
According to recent stats from comScore, two-thirds of all smartphone owners performed shopping activities on their phones in September. Digital purchases, clothing or accessories, and tickets were among the most popular types of products purchased by smartphone buyers during the month.
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Internet Users Are Spending More Time Than Ever on the Top 10 Sites
The top 10 websites are capturing more and more of a user’s time spent online, according to Compete. Facebook is leading the way by a rather large margin.
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U.S. Mobile Fill Rates Stabilize, Worldwide Fill Rates Continue to Drop in Q3 2011
Smaato recently released its “Q3 2011 Mobile Metrics Report,” which share data on mobile advertising adoption, fill rates and overall effect on mobile ad network performance, and considerations for mobile developers and advertisers. Among the findings was a stabilization of fill rates in the…
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Mobile Email Opens Increase 51% in the First Half of 2011
Knotice’s “Mobile Email Opens Report: First Half 2011” highlights a handful of interesting findings, including a surge in mobile email opens in that time period. However, mobile email click-through activity is lagging.
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2011 IMA Award Winners
View the 2011 IMA Awards winners here
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Hulu Holds Its Lead as the Top Online Video Ad Property in October
According to the latest figures from comScore, Google Sites remains the top U.S. online video content property, while Facebook gained significant ground to finish at No. 2 in October. Hulu remained the top online video ad property.
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Strong Q4 Ad Spend Signals Strong Holiday Sales in the Cards for Retailers
Ad spend rose significantly in the fourth quarter, according to IgnitionOne. This signals strong holiday sales for retailers.
According to IgnitionOne’s mid-Q4 2011 “U.S. Holiday Shopping Report,” in the first half of the fourth…
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Apple iOS Continues to Lead Mobile Operating Systems in CTR in November
According to Jumptap’s latest figures, Google’s Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple’s iOS continues to lead when it comes to click-through rates (CTR).
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