-
34% of Consumers Would Never Purchase a Product via Facebook
Oracle Retail recently spearheaded a survey to examine consumers’ perceptions of their experience when they shop across different retail channels. It included a look at these two questions:
“How do consumers use multiple channels…
-
Keywords With On-Page Optimization Jump up 11 Positions in SERPs
Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.
-
Apple iOS: 73% of New Mobile App Projects in Q4 2011
According to Flurry, Apple iOS still accounts for about there in four new mobile application projects, despite Google Chairman Eric Schmidt’s proclamation that “Android is ahead of iPhone now.”
-
A New Year Means A New DMConfidential…Finally
Let’s be honest. The DMConfidential.com site is really ugly. It’s so ugly it’s like a built-in suite of Yo’ Mama jokes, except ours are Yo’ Site jokes, like Yo Site so old even the Way Back Machine version looks newer. Yo site so old, it’s what you see is what you don’t get. Clearly, our jokes are…
-
Our Favorite Time of Year
This is without a doubt one of our favorite times of year. The end of the year is more than a date on a calendar. There is something truly experiential about it. This time of year simply feels unlike any other, the atmosphere tinged with optimism and a mixture of relief. It beckons for reflection, and for as fast as…
-
There’s Something Happening Here
After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…
-
Application Downloads, Enroll/Join/Subscribe and Watch Video Lead Mobile Post-Click Campaign Actions in October
Mobile advertisers’ top campaign goal was to sustain in-market presences, according to Millennial Media’s S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.
-
The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Knowing versus Doing
For many reasons, those in the interactive space have a love to hate relationship with those who have their MBA’s, especially those from certain prestigious universities. Unlike other professions, graduate degrees are anything but required in the ad-tech space. Most companies will gladly trade…
-
The Real Beginning of the End for Edu?
At the past three LeadsCon, the for-profit-education segment has dominated the stage as well as the discourse in the exhibit hall. And why shouldn’t it have? The conference tends to reflect the industry at large, and as a percentage of total revenue, the for-profit-education sector has comprised if not…
Author