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The Big Fat Marketing Blog
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct and Promo. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'
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Agencies
Volume, Storage Top Database Concerns in 2012: Winterberry Group
Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information
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Agencies
4 Email Marketing Basics to Master in 2012
Here are four basics your team should be on top of to make the most of your email expenditures in 2012
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Agencies
Chief Marketer Listline January 17
Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.
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FTC Report Highlights Lead Generation Dangers
A Federal Trade Commission (“FTC”) report recently submitted to Congress on the use of the Do Not Call Registry (the “Registry”) by businesses and consumers highlights the dangers in misuse of telemarketing leads. According to the FTC, “marketers claiming a business relationship have improperly…
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Top Social Marketing Challenges in 2012: Sufficient Resources and Measuring ROI
Awareness, a social media marketing software company, recently released its annual “State of Social Media Marketing” report, which examined the top areas for social marketing investment and the biggest challenges looming for the industry in 2012. Among the findings was that marketers are focused on…
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Google Mobile Ad Revenue in 2012 Could Exceed $4 Billion
According to an analyst with Piper Jaffray, Google’s mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.
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Average Smartphone CTR Rises to 0.65% in November, With iOS Leading the Way
According to Jumptap’s Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.
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72% of Search Marketers Will Spend More on Search Engine Marketing Technology in 2012
According to BrightEdge’s “2012 Search Marketers Survey,” nearly three in four search engine marketers will spend more on search engine marketing technology in 2012 vs. 2011.
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