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Affiliates Are from Mars. Arbitragers Are from Venus.

Here's a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn't stand to earn money off them, would you...

Neverblue Goes Global

Neverblue, a premier lead generation network, today announced its international expansion into Western Europe with a special focus on Germany, France and the United Kingdom. As a leading

The Ins and Outs of Lead Caps on Campaigns

Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.

Margin vs Market Share

Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be "Who Moved My Cheese?" the next "The Four Hour Work Week." Some...

Ad Spending in 2008 Down 2.6%

According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

Mobile Access to News and Information Doubles in Popularity

According to figures released earlier this week by comScore, nearly 22.4 million U.S. mobile phone users accessed news and information (excluding social networking) on a daily basis in January, reflecting a huge boost from last year.

Any Way You Cut it, Google Owned February

Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.

Internet = Productivity?

This is a sample of the popular online destinations that many would consider distracting -- especially during the workday.