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Kimberly-Clark Goes All Out For Gender-Specific Depend

April 14, 2009 | 

People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

Easter Bunny Not as Lucrative This Year

April 9, 2009 | 

Not even the Easter Bunny can stay above the recession’s rough waters.

History Repeated? – Part 2

April 9, 2009 | 

In the world of performance-based advertising, the price per action correlates directly with quality. The higher the quality, the greater the payout. Let's look at two examples, one from the lead generation world and one from the...

Mobile Advertising to Grow, Mobile Spam to Decrease

April 9, 2009 | 

Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.

History Repeated? – Part 1

April 9, 2009 | 

Among almost all forms of performance-based online advertising, not many have enjoyed the fame and notoriety that incentivized marketing has. Its initial rise to prominence took place in a similar setting - a media...

Options Media launches new website

April 9, 2009 | 

First stage in transitioning all services under the Options Media brand name

18% of E-Mail Marketers Do Not Track Results

April 9, 2009 | 

Digital marketing agency eROI recently released the results of its e-mail survey, titled, “Use of Analytics in E-Mail Marketing Campaigns” and found that more than 18 percent of respondents said they do not track their e-mail campaigns.

LinkTrust releases version 6.0 with cutting edge features and new license options

April 9, 2009 | 

LinkTrust partners will see more than 30 new features including improvements in reporting for networks and affiliates, full style sheet control of the affiliate interface and improved filtering.

Is your offer really exclusive?

April 9, 2009 | 

As our industry continues to evolve and change, we are seeing more exclusivity between advertisers and the networks that serve them. Exclusive is defined as something that is not divided or shared with others.

China is More Into Mobile Web Than US

April 9, 2009 | 

A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.