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Successful Email Lists: Do you have one?

May 7, 2009 | 

You've done the hard part. A list of 2 million email addresses is now in your possession and the money is soon to roll in.

Mobile Advertising to Rise 36%

May 7, 2009 | 

According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.

LinkValu Network Announces New Affiliate Bonus Opportunity

May 7, 2009 | 

LinkValu Affiliate Network announced the launch of a program that will award bonuses to new affiliates who sign up at www.LinkValu.com/publishers.asp between April 21 and June 15, 2009. The announcement was made at ad:tech San Francisco at where LinkValu was a sponsor of the Affiliate Summit Beer Garden.

Balance of Power

May 7, 2009 | 

If enough examples don't exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels...

Valpak Takes Coupons Mobile

May 6, 2009 | 

Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons

Adware: What Went Wrong?

April 30, 2009 | 

When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.

Online Sales Rise in Q1 2009

April 30, 2009 | 

According to a survey conducted by Forrester Research and Shop.org, online retail sales in the U.S. rose 11 percent in the first quarter of 2009 compared to the same quarter in the previous year.

Vertical Ad Networks: Growing Phenomenon

April 30, 2009 | 

According to a report released earlier this week by comScore, vertical ad networks are quickly emerging as an effective tool to reach a wider, more engaged audience.

A new twist to choosing top campaigns

April 30, 2009 | 

In the early years of affiliate marketing, picking an offer was as easy as finding the highest payout for the offer you wanted. There was no need to look into an offer any further.

Swine Flu Generated More Buzz Than Susan Boyle

April 30, 2009 | 

Swine flu madness took hold of the U.S. last week as reports of the illness trickled from Mexico into the states.