New Rules of Loyalty Marketing
Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look
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Facebook Leapfrogs MySpace, But Not Completely
The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.
Word-Of-Mouth: Real vs. Virtual
Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.
France is the Biggest Illegal Video Downloading Offender
According to a recent study released by Futuresource Consulting, 8 percent of consumers in the U.K., France, Germany and the U.S. admit to downloading content illegally from file-sharing sites.
Google Wins May Without Bing in the Mix
Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?
The Low Down on Media Buys
When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.
Coming for You?
Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with "FTC Looks to Regulate Blogger Credibility" or "FTC Change in Endorsement and Testimonial Policy...
Our Customers
The people in our space comprise a hodgepodge of personalities with some major clusters around certain characteristics. One of those clusters still confuses me, but it seems to have something to do with the non-traditional...
Coca-Cola and Albertsons to Give Away Dream Home
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons
Craigslist, David Carradine Among Popular Search Terms
For the four weeks ending June 6, 2009, "craigslist" was the top overall search term, according to Hitwise.
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