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  • Google Accounts for 75% of Total Mobile Data Traffic Produced by Advertisements

    According to a report from Bytemobile, Google is responsible for 75 percent of total data produced by mobile advertisements. Also, the majority of total data traffic generated by iPhones and iPads comes from just three apps.

  • Understanding the Current Landscape of Lead Generation

    At this year’s LeadsCon, the best from around the customer acquisition landscape gathered. As is the case with past shows, there are almost two shows in one. There is the show that takes place during the sessions where the focus is a mix of educational, informational…

  • Webair Carrier Neutral Cloud: Open Network Access in the Cloud

    New York, NY (February 28, 2012) – Webair (www.webair.com), the leader in hosting solutions, today unveiled their Carrier Neutral Cloud Service, offering clients the flexibility and freedom of a cloud hosting environment while providing total control over…

  • Komli Media Acquires Admax, South East Asia’s #1 Media Network Strengthens its leadership position in Asia Pacific

    India, February 29, 2012: Komli Media, Asia Pacific’s leading media technology company, today announced its acquisition of Admax Network, South East Asia’s (SEA) largest digital media network. With a monthly reach of over 90 million unique users, Admax covers six of the world’s fastest growing markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

  • The Week in Review

    Headlines from the industry.
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  • U.S. Online Ad Spending to Grow 6.7% in 2012

    According to Strategy Analytics, global advertising spending is expected to grow by nearly 5 percent this year, with online expected to grow even faster.

    Global ad spending grew 3.8 percent in 2011, but is expected to grow by 4.9…

  • Social Networks and Blogs Claim 21.3% of Internet Time

    Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

  • Inbound Marketing: 61% Lower Cost Per Lead Than Outbound Marketing

    HubSpot’s “The 2012 State of Inbound Marketing” reveals the findings of a January 2012 survey of 972 marketing professionals. Among the key takeaways is that inbound marketing-dominated organizations benefit from a drastically lower cost per lead than marketing-dominated organizations.

  • Lessons from Buddha ;)

    Just like you, the cpa world is something we think about all the time. I was last active on a day to day basis when ringtones were still hot. It was a fun time and so many people did so very well. It was quintessential cpa network days. Each network had a ringtone offer…

  • Is the Model Broken?

    The CPA network space has started the year off with a bang. The trouble being that it isn’t necessarily a good bang. One storied network has fallen and the buzzards are swirling around another. On the surface their troubles seem so simple; they go like this. They floated…