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Car Dealerships. Affiliate Fail.

When growing up, and admittedly even to this day, if asked what I want to do when I grow up, the answer would involve cars, preferably racing them. Having more traditional parents, such a dream received no encouragement. The...

Dangers of working Direct

As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way…

Bing: More Than 5% of the Market Already?

While "official" June search engine market share figures from the likes of comScore and Nielsen haven't been released yet, early indicators from other sources seem to indicate a strong start for Microsoft's Bing.

LinkedIn for Dummies

Of all places, we were on a rooftop barbecue when overhearing a conversation discussing whether three friends use Facebook, LinkedIn, and/or Twitter. Of the three, LinkedIn came out the least used by that group; not surprising were...

Will email marketing get defined standards?

If you talk to anyone who works in email marketing, they will tell you that deliverability is a moving target and that standards and best practices are always changing.