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Games, Music and Entertainment, and Mobile Social Media Were the top Mobile App Categories in Q1 2012
Millennial Media recently released its Mobile Mix report for the first quarter of 2012. Among its findings is that Android claimed nearly half of the mobile device OS market, while the Apple iPad leads all tablets.
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64% of Small Businesses Will Spend More on Mobile Marketing This Year
According to Web.com, only 14 percent of small-business owners have a stand-alone mobile website, though this segment has experienced a boost in new business activity because of their mobile marketing efforts. Small-business owners’ marketing budgets are expected to shift toward mobile this…
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29% of Businesses Have Increased Email Subscribers via Mobile Marketing
A recent StrongMail survey conducted with Zoomerang in April took the pulse of 802 business leaders regarding “mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels.” Among the findings is that nearly 3 out of 10 businesses have been able to increase…
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Instagram Sees Audience Surge 78%, While News and Beauty/Fashion/Style Sites See Big Growth in April
According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.
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Life After The Facebook IPO
Six plus years. Two books. One movie. Millions of pages of press coverage. Hundreds of millions of dollars in private funding. Trillions upon trillions of bytes of data. Almost a billion users worldwide. More than $2bn in revenues. The…
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The not-Steve JOBS Act
At the beginning of the year, some of the most influential websites came together in order to raise awareness and, more importantly to them, ensure that a piece of legislation did not become law. While we had heard of the two bills…
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The Week in Review
Headlines from the industry.
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Nearly 3 in 4 U.S. Android Smartphone Users Access Facebook Website or App via Their Phones
According to The NPD Group, almost 75 percent of Android smartphone users in the U.S. accessed Facebook’s app and website via their phones in March.
In March, nearly three-quarters of U.S. Android smartphone users accessed the social network’s app…
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Coupons, Giveaways and Sweepstakes Get the Most Entries and Facebook Engagement
According to a report from Wildfire titled “5 Best Practices for Increasing Earned Media: Proven Facebook Campaign Types that Triple Sharing and Participation,” coupons, giveaways and sweepstakes get the most engagement on Facebook.
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Nearly 4 out of 10 Mobile Commerce Users Spend More Than $21 a Month via Mobile
According to “The IAB Mobile Phone Shopping Diaries,” a study conducted by On Device Research, mobile commerce is mostly about getting the best price and saving money. Also, about 4 in 10 mobile commerce users spend more than $21 per month via their mobile…
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