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Making The Transition

When writing about Microsoft and Yahoo this week, we couldn't help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their...

The Psychology of Mailing

Email marketing is very much an exercise in human psychology, at least effective email marketing.

Yay,They Did It. Next.

In the time that Microsoft and Yahoo have discussed working together, first through an outright acquisition by Microsoft and then in various piecemeal deals since, the Internet world as we know it has dramatically changed. A full...

Getting to know your Traffic

When you are working in the online marketing world it is important to understand your traffic completely. So many online marketers get busy and forget to really dig in and get to know the traffic they are marketing to.

US is the Biggest Spam Offender

A recent report released by IT security and data protection firm Sophos shows that the U.S. is the most flagrant offender on the worldwide spam stage.

One to Many

When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant...

Car Dealerships. Affiliate Fail.

When growing up, and admittedly even to this day, if asked what I want to do when I grow up, the answer would involve cars, preferably racing them. Having more traditional parents, such a dream received no encouragement. The...