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Of the many lead generation verticals, one probably takes top honors with regards to lifetime overall spend – the education industry. The sector is anything but new. For-profit education as a whole has existed since 1636. That is the year when Harvard…

Almost ten months ago, in July 2011, Google started testing a new ad format. It was a marked departure from their traditional three lines of text. With its small image, it looked almost Facebook-like in appearance. With its small…

Millennial Media recently released its Mobile Mix report for the first quarter of 2012. Among its findings is that Android claimed nearly half of the mobile device OS market, while the Apple iPad leads all tablets.

According to Web.com, only 14 percent of small-business owners have a stand-alone mobile website, though this segment has experienced a boost in new business activity because of their mobile marketing efforts. Small-business owners’ marketing budgets are expected to shift toward mobile this…

A recent StrongMail survey conducted with Zoomerang in April took the pulse of 802 business leaders regarding “mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels.” Among the findings is that nearly 3 out of 10 businesses have been able to increase…

According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.

Headlines from the industry.
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The failure of the big cpa networks can absolutely be summarized as a financial fiasco. It can also be summarized as an unfortunate, but natural consequence of an industry that became too reliant on high risk…

Headlines from the industry.
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