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The Friend Test

In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray's diet blogs and Mom's Teeth Journal.

Puppy Arbitrage

If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.

The Grass Is Greener for Ad Networks Powered by LinkTrust

Nine leading ad networks are coming together at Affiliate Summit East 2009 in New York because they all agree - the grass is greener. All nine networks are powered by LinkTrust, the top software solution for advanced affiliate tracking, ad network management and real‐time lead generation services.

Economy Dampens Back-to-School Spending

The National Retail Federation’s most recent back-to-school shopping survey, “2009 Back to School Consumer Intentions and Actions Survey,” shows that the economy will put some downward pressure on back-to-school and back-to-college spending this year.

The Psychology of Mailing

Email marketing is very much an exercise in human psychology, at least effective email marketing.

Making The Transition

When writing about Microsoft and Yahoo this week, we couldn't help but think of AOL. These are three of the largest aggregators of inventory, three of the biggest names in online advertising, each trying to retain and/or regain their...