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  • The Lead Gen Series Part 2: “Who Pays?”

    Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

  • The New Google Slaps – Now with A Dose of Cuteness

    There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

  • Sports Vertical Sees Surge in Mobile Ad Spend and App Development in Q1 2012

    The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.

  • Mobile Paid Search Impressions Reach 21% in May, a New Record High

    According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

  • Google Owned Two-Thirds of the Search Market in May 2012

    According to comScore, Google expanded its U.S. search kingdom to claim 2 out of every 3 search queries in May.

    In May, Google Sites owned 66.7 percent of the U.S. explicit core search…

  • What is Lead Generation

    There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested […]

  • Views, Brand Life and Sales Impact Are the Most Important Success Metrics for Video Campaigns

    BrightRoll’s “US Video Advertising Report: June 2012” surveyed digital advertisers to see trends in digital advertising, with an eye to video advertising.

    “TV is no longer the only way to reach consumers with video and mobile is…

  • Global Mobile Advertising Market: $5.3 Billion in 2011

    According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

  • 28% of Father’s Day Shopping to Happen Online

    According to the National Retail Federation (NRF), $12.7 billion will be spent on Father’s Day this year, with nearly 1 in 3 shoppers saying they’ll shop online this year.

  • Facebook Shares More Important Than Backlinks for Google Search Results

    Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google’s index.