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Lead Generation and Debt Relief Services:

In the wake of massive unsecured consumer debt and the country’s most recent economic woes, debt relief services are under scrutiny from federal regulators, state legislatures and attorneys general.

One Size Does Not Fit All

Walking down the street today, I couldn't help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It's a pretty compelling proposition to have you stop in the store, and the economic...

Middle Tier

The goal of de-averaging, the subject of another article in this week's newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online...