According to “The 2012 Channel Preference Survey” from ExactTarget, nearly 8 out of 10 consumers prefer to receive permission-based promotional messages via email. Direct mail was a distant second. ExactTarget identified six factors that dictate channel preference for consumers: content, immediacy, accessibility, privacy, formality and initiation. The survey found that 45 percent of respondents use […]

According to Covario, paid search spending rose 17 percent in the second quarter compared to the same period last year. Meanwhile, keyword pricing increased for the first time since the third quarter of 2011. Covario’s quarterly global paid search spend analysis showed that spending on paid search advertising was up 17 percent year-over-year in the […]

A recent report from the Pew Research Center’s Internet & American Life Project found that nearly 9 out of 10 U.S. adults owned a cellphone of some kind in April, with a majority of this population using their cellphones to go online. The report also found that 17 percent of all adult cellphone owners go […]

One of the questions that I get asked quite frequently is, “What’s the difference between lead gen and affiliate marketing?” It was literally just yesterday that it happened twice, the first from someone building a rich media ad business who said, “You do lead gen. Is that like affiliate marketing?” The second person asked something […]

A report from EQ a Monetate publication, found that conversion rates for the PC are nearly matched by those for tablet devices. Also, tablets and smartphones are accounting for more website visits than they did last year. According to EQ, 88.12 percent of website visits in the first quarter of 2012 came from PCs, followed […]

IgnitionOne recently released its “Online Advertising Report: Q2 2012.” Among the findings was that search spend in the second quarter of 2012 slowed down from the growth observed in the first quarter of the year. Also, Google claimed for nearly $8 out of every $10 spent on U.S. search advertising in the second quarter. In […]

According to the latest figures from comScore, Google Android has increased its ownership of more than half of the smartphone platform market in May, while Apple iOS has followed its lead. RIM BlackBerry, on the other hand, shed an unhealthy fraction of its weight. Android claimed a three-month average of 50.9 percent of the U.S. […]

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Mother’s Day had a big hand in determining which websites saw the biggest month-over-month growth in traffic, according to comScore. Meanwhile, Google Ad Network led the field by reaching 92.2 percent of Americans online.

According to comScore, Hulu led all U.S. online video ad properties when it came to video ads viewed in May, and Americans viewed a record number of video ads during the month.

comScore’s Video Metrix numbers from May reveal…