Articles by

The Big, Bad World of Online Pharmacies

According to a recent report released by MarkMonitor, an enterprise brand protection company, the vast majority of online pharmacies is uncertified and offer suspiciously low prices.

The Incentive Landscape

If you have ever gone to a sporting event, you have had a first hand experience with incentivized marketing. At some part of the park, there is almost inevitably some credit card company handing out branded items of...

Signs of Security Boost Sales Conversions

According to a recent white paper published by security firm McAfee, sales conversions see significant increases when a visible indication of security is seen.

Online Ad Spending Stays Above Water, Verizon Top Ad Spender

Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.

Bing Has Big August, Google Still in Control

According to recent figures released by Nielsen, Google remained atop the list of U.S. search providers in August, though Bing experienced huge month-over-month growth.

The Mainstream Divide

It feels as though it happened yesterday, but in reality this incident happened early last year during Affiliate Summit Las Vegas. That show has overlapped with a variety of conferences, only natural...

Why Are You Hiding?

You have probably at some point in time heard the well known saying from ancient military strategist Sun-tzu keep your friends close and your enemies closer. It is one of those at first counterintuitive sayings that makes little...