In the second quarter of 2012, email volume rose 10 percent year-over-year, according to Experian Cheetah Mail’s “Quarterly Benchmark Study: Q2 2012.” The travel industry thrived the most in the second quarter, as its volume rose 41 percent from the second quarter last year. According to the report, overall email volume rose 10.1 percent year-over-year […]

Yahoo’s CEO Marissa Mayer is following in the footsteps of Google’s co-founders by reviewing every single new hire at her company. Meanwhile, Apple makes a fairly clear suggestion that it will reveal the iPhone 5 on Sept. 12, and Starbucks is offering a deal via LivingSocial. Read on for more interesting industry news. Marissa Mayer […]

A recent survey from Webmarketing123 found that generating leads is the top objective for more than half of B2B digital marketing programs. The survey also found that the majority of digital marketers measure the effectiveness of SEO programs by overall volume of traffic. According to the “State of Digital Marketing: 2012 Report,” 54 percent of […]

Wolfram|Alpha has introduced analytics for Facebook user profiles, while Bing is going the opposite direction of Google by displaying more, not fewer, organic search results. Meanwhile, Groupon and LivingSocial are facing more legal opposition in court. Read on for more interesting stories, advice and trends for online marketers. Wolfram|Alpha Launches Analytics for Facebook Profiles Wolfram|Alpha […]

Daily deal giant Groupon is seeing its stock drop for the 12th day, while social media platforms Twitter and Facebook are making new moves and showing promising click-through rates on ads, respectively. For B2B marketers, social media has surpassed PPC to become second biggest impact on lead generation, with SEO ranking number one. Delve into […]

Companies have found ways

If retailers haven’t already gotten the hint that a mobile app presence is important and potentially profitable, a survey from Apigee, an API company, is another kick in the right direction. Among the findings in the survey is that nearly 3 in 5 mobile app users say they’d consider purchasing holiday gifts this year on […]

The rate of adoption of iOS and Android devices surpasses anything we’ve seen from any computer technology ever, according to new data from Flurry. The mobile analytics company estimates that there were more than 640 million such mobile devices in use during July. “Compared to recent technologies, smart device adoption is being adopted 10X faster […]

Google Is More Popular on Opera Than on Chrome According to Chitika, Google is the most popular search engine across all browsers, which comes to no one’s surprise. What’s more interesting is the finding that Google is used by 95.3 percent of Opera users, 90.5 percent of Chrome users, 85.5 percent of Safari users, 78.5 […]

A report from Experian takes a look at how email is affected by social networks. While Facebook and Twitter are displayed or promoted in the most emails, Pinterest is the social network that boosts engagement with emails the most. According to the report, titled “Better Together; Email and Social,” Facebook is displayed or promoted in […]