Facebook’s shares have plunged to about 45 percent from its IPO price of $38 in May, so many investors are wondering whether or not the stock should be bought. Barron’s says “no.” So what is the worth of Facebook’s shares? “Perhaps only $15,” according to Barron’s. The social network appears to have been surprised at […]

The days of Groupon being a once-in-a-lifetime company for its executives and salespeople are long gone. Less than four years after it began, Groupon is now a public company whose stock has bled 75 percent of its value since its IPO less than

The formula for generating leads was simple 10 years ago: drive traffic to your site, get people to fill out a form, then follow up via sales reps or email marketing. The social revolution has opened up another door for small businesses who might not have the clout to bid against sophisticated players for keywords. […]

A report from Appcelerator surveyed 5,526 mobile developers and found that 66 percent of them think it is “likely to very likely” that Facebook will be disrupted by a mobile-first social media startup. Appcelerator tells enterprises to pay attention. “Mobile has the power to reshape entire industries, and these changes can be swift,” according to […]

What does it take to craft the perfect email? Though that question is pretty much impossible to answer, since everyone has different audiences and circumstances, there are certainly tests and experiments to help you find out what works best. This post explains 25 such experiments in the categories of: email layout and design, email timing […]

Apple’s iPhone 5 is hogging the limelight, but from a mobile search perspective it’s actually quite tame. Sure, Siri is a factor that needs to be given attention, but that was the case when it debuted with the iPhone 4S. Marketers should be shifting their collective gaze toward Nokia’s new Windows-based smartphones, which are running […]

Groupon has acquired Savored, a provider of reservations at high-end restaurants. This signals Groupon’s intentions to go beyond everyday dining and into the realm of fine dining by helping restaurants fill seats during their slow times. Savored, formerly known as VillageVines, says more than 1,000 restaurants across the U.S. have used its services. Groupon’s VP […]

Facebook has “likes,” LinkedIn has “Endorsements.” The professional social network has announced Endorsements, a feature that enables users to endorse their connections’ skills with the ease of a click. The feature will also allow LinkedIn users to recommend skills a connection hasn’t listed yet. This is an easier way to recommend other users without having […]

Contact: Marly Zimmerman Assistant Marketing Manager DM Confidential [email protected] New York, NY (September 24, 2012)

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]