Earlier this week, digital marketing company Silverpop announced a partnership with Janrain, a social sign-in platform, to enable website visitors to register for online offers using their LinkedIn credentials. This feature could be a handy weapon for B2B marketers looking for a better way to generate leads via social media channels, so long as they […]

Lenskold Group’s “2012 Lead Generation Marketing Effectiveness Study” contains a wealth of information and findings regarding how marketing automation affects lead generation. Long story short, marketing automation is something all lead-generation marketers should look into, if they haven’t already. According to the survey of 373 B2B marketers whose groups generated leads for a sales organization […]

Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a […]

Pumpkins, witches and candy corn are making their annual appearances in stores across the country, a reminder that Halloween and, consequently, the 2012 holiday season are nearly upon us. For brick-and-mortar stores, this means that it’s time to set out the appropriate decorations and sweets. For consumers, it means lots of planning and shopping. For […]

Social media reviews from users are about to get murkier: Gartner expects that in 2014, 10-15 percent of user reviews on social media sites will be paid for companies selling the products. Meanwhile, Google+ boasts 100 million active users and a survey found that a significant number of Groupon merchants are unsatisfied with the deals […]

Negative press continues to nag the deals industry — customers are facing buyer’s remorse and merchants are not seeing expected returns, leaving deal providers pressured to pivot their business models and come out ahead. The lingering issue is how daily-deals companies like Groupon and LivingSocial can mend their relationships with both merchants and customers. Improving […]

According to Velti, a mobile marketing and advertising technology and solutions provider, the iPhone 5 is set to become very prominent very quickly, something mobile marketers should take note of. Velti’s “State of Mobile” report for August took a look back at the iPhone 4S and how it fared in the months after its release. […]

Google’s latest algorithm update is supposed to resolve the issue of some search results turning up lots of pages from the same domain, but it remains to be seen if it will have a significant impact. Meanwhile, app marketers have some things to consider regarding the iPhone 5, and Groupon is looking to become more […]

When a mobile ad hits the screen of a consumer’s smartphone, does their proximity to the business placing the ad matter? The answer is a resounding “yes,” according to YP’s “Local Insights Digital Report: Q3 2012.” The report found that clicks on mobile ads for a business are more likely when the mobile user is […]

A survey from SEMPO found that nearly 9 in 10 search marketers said Google’s recent algorithm changes have had a big impact on their efforts; the survey also noted that the North American search marketing industry will be worth $22.9 billion in 2012. Meanwhile, with so many smartphone users champing at the bit for the […]