Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
LoudMo Unveils Increased Payouts and New Marketing Tools
Summary: LoudMo, the leading pay per install (PPI)affiliate program, launches new, increased payout structure and adds Babelfish, ChameleonTom and new search toolbar powered by Bing to its product line up.
Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by...
Mobile Messenger Appoints Larry Robiner to VP, CRM Channel Sales
Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman
DirectCPV Launches Contextual Advertiser Platform Version 2.0
DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message
LinkTrust Releases 50 New Features and Updates Including Affiliate Fraud Scoring
The LinkTrust team released more than 50 features and updates this week in the Version 6 feature suite. With the successful implementation of the SAN and migration of the majority of LinkTrust partners to Version 6 in 2009, the focus for 2010 is to expand the features available to partners.
Chrome Gains While Firefox, IE Lose in January
Google’s Chrome Web browser broke the 5 percent mark in January, while Microsoft’s Internet Explorer and Mozilla’s Firefox both lost market share, according to Net Applications.
Facebook Adds 5 Million Users in January
How does the biggest social networking site kick off a new year? By adding 5 million new users.
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