At KFC, Charge Your Phone While You Eat Posted on June 23, 2016 by Patty Odell KFC in India has added an improvement to the 5-in-1 Meal Box that it introduced in March with a feature that lets customers charge their phones. The limited-edition item, called Watt a Box, is for select customers only and will not be available in the U.S. Fortune explains how it all works. Watch the video.
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation June 30, 2024 by Kaylee Hultgren - CMO Insights
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns May 16, 2024 by Adam Rossow - brand lift
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends May 12, 2024 by Kaylee Hultgren - Beauty Marketing
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms April 19, 2024 by Kaylee Hultgren - CCO
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent April 19, 2024 by Kaylee Hultgren - AI
What Marketers Can Learn From the Ozempic Craze April 12, 2024 by Greg Ippolito - Advertising Campaign
Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers March 8, 2024 by Kaylee Hultgren - Content Marketing
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance March 1, 2024 by Mandy OBrien - Affiliate marketing
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations February 16, 2024 by Kaylee Hultgren
Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving January 19, 2024 by Kaylee Hultgren - CEOs
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign December 28, 2023 by Kaylee Hultgren - College Football Marketing
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook December 8, 2023 by Kaylee Hultgren - brand marketing
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate November 22, 2023 by Kaylee Hultgren - Marketers on Fire
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences November 17, 2023 by Chief Marketer Staff - Audience Targeting
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships November 10, 2023 by Kaylee Hultgren - Brand Building
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification November 3, 2023 by Kaylee Hultgren - Anthropologie
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform November 3, 2023 by Kaylee Hultgren - Advertising Campaign
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z November 2, 2023 by Chief Marketer Staff - CMOs
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation October 30, 2023 by Chief Marketer Staff - Content-Based Marketing
Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft September 29, 2023 by Kaylee Hultgren - Brand Campaigns
The Retail Marketing Partnership: How Brands and Retailers Can Work Together August 25, 2023 by Chief Marketer Staff - Retail Marketing
3 Ways to Create Personalized Customer Experiences on a Budget by Boobesh Ramadurai - AI in Marketing
The Marketing Value of Hiring Creators Full-Time: 3 Considerations by Scott Sutton - Creator-Led Marketing
Brands on Fire: United Soccer League CMO on Community-First Storytelling by Kaylee Hultgren - Community Building
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance June 23, 2024 by Monica Bellflower - Brand Reputation
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA) June 16, 2024 by Kaylee Hultgren - CMO Insights
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing June 23, 2024 by Erik Michal - Email Marketing
January 30, 2024 by Chief Marketer Staff In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
Product Marketing Manager, Brand and Reputation Marketing (English, Korean) - Google - Seoul, South Korea