Ask the Customer What they Want
Posted on
by Chief Marketer Staff
If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV. A series of quarterly videos is digging into understanding consumers’ opinions and behaviors around a number of topics.
The first takes a look at why Americans dine out at chain restaurants. Consistency is a big theme. For example, one woman champions the fact that she can find the same menu items she likes in a T.G.I. Friday’s in Georgia and Florida. Another video posed a question about which online offers resonated with holiday shoppers. To view the videos, go to promomagazine.com/retail.
