If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV. A series of quarterly videos is digging into understanding consumers’ opinions and behaviors around a number of topics.
The first takes a look at why Americans dine out at chain restaurants. Consistency is a big theme. For example, one woman champions the fact that she can find the same menu items she likes in a T.G.I. Friday’s in Georgia and Florida. Another video posed a question about which online offers resonated with holiday shoppers. To view the videos, go to promomagazine.com/retail.
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