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Direct Marketing | Print

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Artistry Trumps Clarity

Artistry Trumps Clarity

Posted on October 1, 2007 by Chief Marketer Staff

I’ve said it before. It’s time to say it again.

Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

If my informant is correct, today they lock up a copywriter and art director in the same room and don’t let them out until they agree. Now they’re a

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