AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
In addition to the AOL live QVC channel, the video portal will also offer QVC On Demand, a channel offering more than 400 clips of QVC video content from past shows, updated daily.
Viewers who want to purchase an item they see on the AOL Video channel, a “Buy the On-Air Item” link will take them to the e-commerce portion of the QVC Web site.
“QVC is continually looking for new ways to be everywhere consumers want to shop,” said Bob Myers, senior vice president of QVC.com in a release. “launching streaming video on AOL will allow more e-commerce consumers to experience QVC.”
The simulcast of QVC content is the first live online TV network on AOL Video and coincides with QVC’s move to a 24-hour programming schedule on its cable outlet.
