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Direct Marketing | Print

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AND IN OUR NECK OF THE WOODS

AND IN OUR NECK OF THE WOODS

Posted on October 1, 2007 by Chief Marketer Staff

Got a crystal ball on your desk? Nah, neither do we.

But that won’t stop us from peering into the future. Welcome to DM Outlook 2008, Direct’s look at the current state of the direct marketing world and what’s on the horizon for the new year.

We’re happy to report that the news is good. As you’ll read in Richard H. Levey’s story on the recent Veronis Suhler Stevenson communications industry forecast, there have been recent DM gains fueled not only by e-mail and mobile marketing, but DRTV as well. And, there has even been modest growth in the

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