Amex Adds Giveaway to Cyber Storefront
My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday.
And for the first time, on June 14, American Express will offer its deepest discount yet with the “Wishes Granted Giveaway” of three 2008 Pontiac Solstice GXPs.
The site, now in its sixth iteration at AmexNetwork.com/MyWishList is available for card members only through June 13. It offers products and experiences at discounted prices of 30% to 70% off, the company said.
The typical array of offerings includes products in consumer electronics, fashion and home design, as well as travel and lifestyle experiences.
Some of the items for sales include:
*The opportunity to join the “Today Show” cast for a live performance.
*A walk-on role in NBC’s popular sitcom, “30 Rock.”
*A U.S. Open Finals experience to see top matches and get a behind-the-scenes tour.
*A rock ’n roll experience.
*Trips to Baja or the Galapagos Islands with Linblad Expeditions.
At the site, card members can sign up for e-mail alerts to be notified of specific products or services.
Last December, the My WishList promotion garnered more than 7 million visits to the site, AmEx said. Digitas handles the campaign for Amex.
