American Girl, a games, advice, and activities Web site run by Pleasant Company, now offers visitors the opportunity to purchase products through its electronic store. Perviously, the Middleton, WI-based company’s merchandise had been available only through catalogs and retail locations.
While customers must be at least 18 to purchase merchandise, younger visitors can add items to a shopping basket, which can then be printed or e-mailed to parents, grandparents, and friends.
The site, http://www.americangirl.com, will be touted in a nationwide television advertising campaign, which is due to launch in fall 1999. The TV campaign marks the first time American Girl has used television in its history.
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