American Express Reworks Rewards Program
American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.
American Express said last week that the goals behind the changes are to “streamline and simplify its charge card offerings, modify the way it applies bonus reward points on these cards and add certain new features, while dropping others that were less relevant.”
The “changes are designed to reflect cardmember spending patterns and preferences,” the company said.
But with the overhaul comes fee increases of as much as $35 to $125 for some members, according to news reports. These members “will see their annual fee increased, in line with the greater value they will receive” the company said. Meanwhile, other card members will see a reduction in fees.
The company’s Green and Gold cardmembers enrolled in membership rewards options will be upgraded to a full membership rewards program. These cardmembers will be provided with “a richer offering with more opportunities to earn and redeem points” the company said. For instance, points redeemed for travel will double.
In addition, for its Gold Cardmembers and above, a Ticket Event Protection Plan will reimburse these customers after purchasing tickets to plays, concerts and sporting events with their card and can’t attend due to an unforeseen emergency.
Also, a new benefit called the Bonus Points Mall will enable customers to earn two points for every dollar spent at more than 100 online retailers. The Mall will replace double points for everyday purchases made on charge cards at supermarkets, drugstores, gas stations, wireless providers and the U.S. Postal Service.
Meanwhile, the company is expanding its Roadside Assistance program to include emergency towing, flat tire repair, battery boost, fuel delivery or emergency lockout service (50 miles from home for Green Cardmembers and anywhere for Gold Cardmembers and above). In return, the company is ditching two benefits for Gold Cardmembers and above that were not frequently used: free shipping and handling at selected online merchants and a best value guarantee program which ensured members paid the lowest price available on specific items.
Cardmembers should begin to receive notification of the changes in their billing statements this month.
