American Eagle Takes Lesson From Shutting Sub-Brand, Ends Year Strong

Posted on by Chief Marketer Staff

Apparel marketer American Eagle generated just under $3 billion in sales across all its brands during its most recent fiscal year, up slightly from its 2008 sales. But its net income slipped to $169 million, or 5.7% of its sales, from 179.1 million, or 6% of sales, in 2008.

The downtick in income was due to increased selling costs and administrative expenses, as well as a slightly higher depreciation and amortization expense in 2009.

Direct sales were strong in 2009, jumping 12% to $344.3 million from $307 million in 2008. During an earnings conference call, CEO Jim O

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