This file consists of Generation Y households that have purchased from Alloy’s teen-focused Web site. The 283,996 12-month buyers have spent an average of $76 on apparel, accessories, footwear and housewares through telephone, direct mail and Internet channels. The list is largely (92%) female.
Cost: $105/M
Selections: Three-, six-month buyers, three-, six-, 12-month requestors, dollar amount, credit card/cash, single/multibuyers, average purchase/last purchase, state/SCF/ZIP
Contact: Mokrynski & Associates, Inc., 201-487-8181
