Cataloger and online marketer Alloy Online Inc., New York, has launched Alloy Auctions which claims to be the first and only service focusing on products that appeal to the teen market.
Customers can post items for auction, review items posted by others, set offer prices and bid on items. Additionally, The service features selected Alloy merchandise and other items as well as exclusive memorabilia provided by teen music acts such as Britney Spears, Kid Rock and Korn. Alloy Auctions is integrated with Alloy’s existing content, community and commerce offerings.
Alloy Auctions will be promoted through the Alloy e-zine, the firm’s twice-weekly email magazine, and through its catalog, which reportedly reach15 to 20 million teens.
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